National Geographic new opening

Wear the Story - have the Experience

Fair, sustainable and absolutely on trend: We are opening the first National Geographic store in Europe! The subsidiary brand of the well-known science magazine has quickly become a sought-after fashion brand. That's why we will be the very first in Europe to offer you the young fashion label's modern lifestyle outfits from October 22!

Since its founding in 1888, National Geographic has been dedicated to one mission: To explore and protect the world. The collections are also manufactured under this motto - recycled fabrics and eco-cotton blend with highly functional materials so that you can rely on the durability of your new outfit with a clear conscience. In addition, National Geographic always pays attention to safe working conditions and fair wages when selecting its suppliers.

Clear cuts, a timeless design and muted colors clash with pop colors, while the iconic NatGeo logo, the „Yellow Border“, stylishly sets the necessary accents. Style vs. benefit, discounts vs. sustainability, nature vs. tech - National Geographic proves that opposites attract.